The Importance of User Experience
Your website is often the first interaction potential customers have with your brand. A well-designed, user-friendly website can make the difference between a conversion and a bounce.
Principle 1: Mobile-First Design
With over 60% of web traffic coming from mobile devices, designing for mobile first is essential.
Principle 2: Clear Navigation
Users should be able to find what they're looking for within three clicks. Use clear menu structures and logical categorisation.
Principle 3: Fast Loading Speeds
53% of mobile users abandon sites that take longer than three seconds to load. Optimise assets and use caching.
Principle 4: Visual Hierarchy
Guide users' attention using size, colour, contrast, and whitespace. Highlight calls to action.
Principle 5: Accessibility
Design for all users, including those with disabilities. Ensure proper contrast, alt text, keyboard navigation, and semantic HTML.
