Successful Digital Marketing Campaign for Ullu App
Client : Ullu App – Video Streaming Platform
PROBLEM
Ullu App, a video streaming platform, aimed to increase brand awareness and boost app downloads by targeting the right audience. Despite a solid content offering, they faced challenges engaging users organically and turning that engagement into conversions. They needed a comprehensive digital marketing strategy to improve their social media presence and generate leads that would convert to paid subscribers.
OBJECTIVE
✅ Enhance audience engagement on social media platforms
✅ Improve app downloads and conversions through strategic content
✅ Leverage both organic and paid marketing efforts to boost overall brand visibility.
✅ Improve app downloads and conversions through strategic content
✅ Leverage both organic and paid marketing efforts to boost overall brand visibility.
SOLUTION
To address Ullu App’s needs NoeticMinds Consulting crafted a comprehensive strategy, using a mix of organic and paid campaigns:
1 . Facebook Campaign Management
- ✅ Platform Used: IMHD’s Facebook page for the official Ullu App launch.
- ✅ Target Audience: Conducted in-depth research to identify key demographics based on interests and engagement levels.
- ✅ Campaign Duration: 45 days (April - June 2020)
- ✅ Content Strategy:
- 1. Created 20 highly engaging, branded posts, including video, infographics and promotional banners.
- 2. Developed content that sparked conversation and kept the audience invested in the brand’s offerings.
- ✅ Organic Engagement Focus: Focused on building a solid relationship with the audience organically, ensuring every post resonated with the target market and provided a direct connection with the audience.
Duration: April – June 2020
Approach:
- Launched paid ad campaigns to increase app downloads and visibility.
- Utilized Facebook’s advanced targeting options to hone in on users who were most likely to download and engage with the Ullu App.
- A/B tested different types of creatives, including video ads and banner promotions, to optimize results.
- Video Content & Chat Engagement: Focused on leveraging video as a key medium for engagement, supplemented with interactive chat options to guide users toward downloading the app.
- Sales Conversion: Developed engaging content to nurture the audience and drive them from initial interest to final conversion, resulting in increased app downloads and subscriptions.
- Even after the campaign officially ended in June 2020, audience engagement continued into September, showcasing the lasting impact of the campaign.
- The organic growth from these efforts ensured that Ullu App maintained visibility long after the paid campaigns were completed.
RESULTS
The campaign generated outstanding results
-
Extended Audience Engagement: Organic reach extended 3 months beyond the final paid post, with the last post in June 2020, but continued interaction through September. - ✅ Increased Downloads & Conversions: The mix of organic and paid campaigns drove a significant uptick in app downloads during the 45-day period.
- ✅ Successful Targeting: The research-driven demographic targeting allowed the campaign to connect effectively with the desired audience base.
Client Testimonial
“NoeticMinds’ strategy helped us connect with our audience in a way that resonated, drove traffic, and ultimately boosted our app downloads significantly. Their innovative mix of videos, content, and engagement strategies was instrumental in this success.”
–Team Ullu App
Contact
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