Online presence for brand Stay-On
CLIENT: Shree Maruti Herbal
Shree Maruti Herbal offers a wide range of Ayurvedic wellness products for both men and women. Their lineup addresses lifestyle conditions like diabetes, arthritis, personal wellness, and hair loss using time-tested herbal formulations.
Their flagship products — Stay-On Power Capsules and Stay-On Power Oil — are among India’s top 10 men’s wellness supplements, known for enhancing stamina, strength, and vitality.
This Stay-On 12X ROAS Case Study highlights how NoeticMinds helped a leading herbal wellness brand transform its online presence and achieve exponential growth.
Deep dive into this case study. Click here to listen
CHALLENGES : Outdated online presence and inefficient E-commerce platform
✅ The product range being in the health & personal care category, requires strong oversight in terms of content, graphics, claims and language. Multiple content strikes and restrictions had been imposed from Meta, Google and other platforms.
✅ Products were not listed on popular marketplace platforms like Amazon and Flipkart for the same reason above.
✅ Advertising using Meta and Google required special attention to the ad copy and creatives.
Strategy Behind the Stay-On 12X ROAS Case Study
When we met the management at ShreeMarutiHerbal.com they were skeptical that we could get any listing done or drive traffic to their website. Also, multiple agencies before engaging NoeticMinds Consulting had mostly advised them on BTL publicity options – which are not just cost prohibitive, but also do not provide the audience targeting that is needed.
We recommended that we zero down on:
- 35+ to 65 year age group with multilingual ad campaigns
- Elaborate on product and ingredient benefits via visuals
- Use platforms like Taboola, Colombia Ads network to drive relevant travel to the website to boost sales.
Their present targeting of India was good but a larger market in the Middle East and US was being missed out. Our content creation strategy also included covering these geographies.
In addition, NoeticMinds Consulting also provided strong business links into UAE which allowed the Stay-On range of products to be registered, imported, listed and sold via both online and pharmacy retail. Today, the Stay-On capsules are available in more than 200 pharmacies in UAE (Dubai, Sharjah, Ajman, RAK) and online via Amazon.ae and their distributor LifeSouq.com challenges we provided a tailored solution leveraging our expertise in WordPress development and e-commerce optimization.
Special Attention
Significant improvement in online performance and Sales. The product range focuses on Men’s personal wellness and hence needs special attention while graphics and content creation is provided so that the brand does not engage in vulgarity or proactive marketing practices.
NoeticMinds’ strength in digital advertising, lead generation and lead qualification (via tele-advisors) provides Shree Maruti Herbal with very focused reach ensuring appropriate audience targeting.
COD cancellation of online orders was a constant headache. This was due to the fact that the advertising spend was targeting geographies which do not have committed buyers or the adequate spend levels. NMC’s advice to the client was to change the checkout to a partial prepaid model, where transactions could be completed only with a small payment ( that covers the courier amount). Cancellations were reduced by 30% when hand-holding was provided by the Sales Support team at NoeticMinds Consulting for customer engagement over phone and WhatApp.
Results from the Stay-On 12X ROAS Case Study
- ✅12X ROAS on targeted ad campaigns
- ✅ Regional language content improved the bounce rate from 48% to 28%
- ✅ Regional language content improved the bounce rate from 48% to 28%
- ✅ Product awareness improved due to curated content and education video series
- ✅ Targeted Ads in UAE led to enhanced sales of the product at Pharmacies and Traditional Ayurveda Stores
As this Stay-On 12X ROAS Case Study shows, the brand experienced rapid online success driven by focused targeting and platform expansion.
Bonus
on a lighter note, NoeticMinds’ also created content for the 25 – 35+ years audience to introduce the brand Stay-On to the younger audience via a funny series of short films. These can be viewed here: https://www.youtube.com/watch?v=JOnAb9YXKmk&list=PL_y-YfCUl1zAj_iMMN2blC-BteRJSOzqK