Performance Marketing Solutions
Performance marketing is a results-driven approach to digital advertising where advertisers pay only when specific actions are completed, such as clicks, leads, or sales.
This strategy focuses on measurable outcomes, allowing businesses to optimize their marketing spend and achieve a higher return on investment (ROI).
Key benefits of Performance Marketing
Cost-Effectiveness
Pay only for desired actions
Measurability
Track and analyse campaign performance in real-time
Scalability
Easily adjust campaigns based on performance data
Precision Targeting
Reach the right audience at the right time
Our proven approach at Innews
We leverage data-driven strategies to maximize your marketing performance across platforms:
- Multi-touch attribution: We track the full customer journey to see which touchpoints drive conversions.
- Continuous optimization: Our team monitors campaigns daily, making adjustments to improve results.
- A/B testing: We test ads, landing pages, and CTAs to discover top-performing variations.
- Cross-channel integration: Your campaigns run in sync across Google, Meta, LinkedIn, and more.
Key Performance Indicators (KPIs)
We focus on these crucial KPIs to guide our campaign strategies:
- Cost Per Acquisition (CPA): The average cost to acquire a customer or lead.
- Return on Ad Spend (ROAS): The revenue generated for every dollar spent on advertising.
- Click-Through Rate (CTR): The percentage of users who click on your ad after seeing it.
- Conversion Rate: The percentage of visitors who complete a desired action.
- Lifetime Value (LTV): The total revenue a customer generates over their relationship with your brand.
Success stories
- Client: Online Health Retailer
- Challenge: Increase ROAS and acquire new customers
- Solution: Launched targeted social ads + optimized Google Shopping campaigns
- 150% improvement in ROAS
- 75% increase in new customer
- 40% growth in overall revenue
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Ready to supercharge your marketing performance?
Let’s unlock data-driven growth for your business.