Influencer Marketing Campaign for Vedaone in UAE & India
PROBLEM
Vedaone, a renowned Ayurvedic and organic wellness brand, was looking to strengthen its presence in both the UAE and India markets. The goal was to promote their range of natural wellness products, increase brand awareness and drive online sales. However, the challenge was to find the right influencers who could authentically represent the brand while resonating with a diverse target audience across two regions.
OBJECTIVE
1. Expand brand visibility in the UAE and India through influencer partnerships
2. Drive product engagement and conversions
3. Build trust and credibility by associating with influencers who align with Vedaone’s values of holistic wellness and sustainability
2. Drive product engagement and conversions
3. Build trust and credibility by associating with influencers who align with Vedaone’s values of holistic wellness and sustainability
SOLUTION
NoeticMinds Consulting developed a customized influencer marketing strategy to meet Vedaone’s goals.
- Target Audience Research: Conducted in-depth research on the target demographics in both the UAE and India. Identified key interests such as organic wellness, beauty, fitness and Ayurveda.
- Influencer Vetting: Partnered with micro and macro influencers in the health, wellness, beauty and fitness niches who had a strong, engaged following in these regions.
- Focus on Authenticity: Choose influencers who have a genuine connection with natural products and Ayurvedic lifestyles to maintain authenticity in their promotions.
- Geographic Split:
1. UAE: Focused on wellness and lifestyle influencers who could highlight Vedaone’s products for skincare, haircare and immunity, appealing to both locals and expatriates.
2. India: Focused on Ayurveda enthusiasts, beauty influencers and fitness experts to promote the holistic benefits of Vedaone’s organic product range.
- Content Strategy: Each influencer created personalized content showcasing their daily usage of Vedaone products, integrating them into authentic routines like skincare, fitness, or health regimens. The content included:
1. Unboxing videos
2. Product reviews and demos
3. “How to” tutorials for using products in daily routines
4. Q&A sessions with followers about Ayurvedic benefits - Platform Strategy:
1. Instagram (primary platform): Stories, posts, and IGTV videos to reach a broader, more visual audience
2. YouTube: In-depth product reviews and wellness routines with Vedaone products.
3. Facebook: Cross-posting influencer content to maximize reach in both regions.
- Hashtags & Tagging: Promoted the use of specific campaign hashtags like #VedaoneWellness, #OrganicLiving and #AyurvedaForLife. Ensured influencers tagged Vedaone’s official pages to drive traffic and brand visibility.
- Collaborative Giveaways: Hosted product giveaways in collaboration with influencers to boost engagement, encouraging followers to try Vedaone products.
- Swipe-Up & Direct Purchase Links: Integrated trackable links in Instagram stories, allowing followers to make direct purchases from Vedaone’s online store.
- Localized Messaging: Created region-specific messaging for the UAE and India, tailoring the language, tone, and approach to match cultural preferences.
- Multilingual Campaigns: In India, influencers posted content in both English and regional languages to increase relatability and engagement.
RESULTS
In just 3 months, the influencer marketing campaign delivered exceptional results for Vedaone in both the UAE and India:
- Increased Brand Visibility:
- 1. UAE: 20% increase in brand mentions and follower growth across platforms.
- 2. India: 15% increase in Instagram engagement, with a spike in product inquiries.
- Boost in Online Sales:
- 1. UAE: Online sales saw a 12% increase, especially for immunity and skincare products.
- 2. India: Increase in sales for Ayurvedic wellness products, largely attributed to influencer-led promotions.
- Enhanced Consumer Trust:
- 1. Collaborating with influencers who genuinely embodied Vedaone’s values helped build trust with potential customers, resulting in improved brand sentiment.
- Engagement Growth:
- 1. Engagement rates for influencer posts averaged 8%, significantly higher than industry standards. User-generated content also increased as followers shared their experiences with Vedaone products.
Client Testimonial
Sarah Al Mansoori
Marketing Team
Vedaone
"The influencer campaign exceeded our expectations, especially in the UAE and India. NoeticMinds’ ability to connect us with the right influencers helped Vedaone expand its reach, drive sales and build long-lasting customer relationships."