Digital Identity & Performance Marketing for SPOCO.org
Client : SPOCO.org — Sports-Focused School and Residential College
CHALLENGES
✅ No Facebook page
✅ An Instagram account operated informally by a teacher
✅ A YouTube channel used only to post school activity videos
SPOCO required a digital roadmap, content consistency and a focused strategy to leverage their 100-acre campus and sports-oriented legacy to attract new students.
OBJECTIVE
✅ Establish brand trust among students, parents and stakeholders
✅ Boost admissions for the new residential college
✅ Drive engagement with the community through digital platforms
SOLUTION
To address SPOCO’s digital challenges, NoeticMinds Consulting devised a phased digital marketing strategy
Digital Roadmap & Branding Consistency
✅ Timeline: Defined a 9-month roadmap to align with SPOCO’s admissions and back-to-school schedules.
✅ Brand Consistency: Educated SPOCO’s staff and teachers on the importance of brand consistency and decoupled personal profiles from publishing content.
✅ Social Media Setup:
1. Created an official Facebook page and redesigned the Instagram profile to better reflect SPOCO’s brand identity.
2. Centralized their digital content distribution across platforms, ensuring consistent messaging.
Content Creation & Community Engagement
✅ Content Repository: Conducted an 8-day on-campus video shoot to capture authentic content, including interviews with instructors, students, parents, management, and alumni.
✅ Content Calendar: Created a tailored content calendar that matched key milestones, including admissions, back-to-school events, and the launch of the residential college.
✅ Community-Driven Support: Leveraged the existing community’s trust and engagement, receiving support from stakeholders across the board for the social media campaign.
Social Media Campaigns & Performance Marketing
✅ Campaign Execution: Launched an integrated social media campaign in March 2023 across Facebook and Instagram. The campaign focused on driving awareness of the school’s new offerings and generating leads for admissions.
✅ Engagement Focus: Highlighted key aspects of the school’s sports programs, 40-year legacy and the 100-acre campus in content posts.
✅ Career Counselling Event: Organized a career counselling and mentorship event to attract participants outside the existing community, providing a platform to explore the campus and its facilities.
Regional Ads & Curated Enquiries
✅ Regional Ads Strategy: Ran ads in regional languages with a rural focus, ensuring a tailored approach to reach the right audience.
✅ Performance Marketing: SPOCO was instilled with the confidence to conduct performance marketing for admissions, leading to 260 curated inquiries from the ad campaigns.
RESULTS
In just 3 months (March-May 2023), NoeticMinds Consulting delivered substantial results for SPOCO.org:
- ✅ Massive engagement increase: Achieved a 400% increase in engagement through Facebook and Instagram campaigns.
- ✅ Community support: Over 1500 student responses for the new residential college offerings, showcasing widespread interest and support from the community.
- ✅ Curated enquiries: Generated 260 curated inquiries for admissions, thanks to highly-targeted ads run in regional languages.
- ✅ Student-parent connection: Enhanced the connection between students, parents and the school, with engagement levels maintaining healthy growth across the board.
Client Testimonial
“NoeticMinds helped us transition into the digital era with a clear and well-executed strategy. The results speak for themselves, and we’ve seen a significant boost in both engagement and inquiries for our residential college.”
–SPOCO.org management