Frequently Asked Questions
Drives business growth through online campaigns, SEO, social media, PPC, content marketing, and data-driven strategies.
A digital marketing agency can focus on specific tactics or be a full-service agency, providing comprehensive solutions for your online presence. From branding and website design to SEO and complete digital marketing strategies, a full-service agency offers end-to-end solutions to boost your online success.
To be a successful Digital Marketer, you need a mix of technical and soft skills. This includes expertise in SEO and SEM to drive online visibility, proficiency in marketing analytics for valuable insights, and adeptness in social media marketing for effective audience engagement. Additionally, essential skills encompass PPC and social media advertising, email marketing, storytelling, basic design proficiency, creative problem-solving, persuasive communication, project leadership, agility, and adaptability, along with strategic planning abilities. Continuous learning to keep up with evolving trends is crucial for thriving in the dynamic digital landscape.
SEO, or Search Engine Optimization, optimizes a website's technical setup, content relevance, and link popularity to improve its visibility and ranking in search engine results. By using relevant keywords, descriptive URLs, and schema markup, SEO benefits both users and search engines, making web pages more accessible and user-friendly.
Our digital marketing company offers a comprehensive range of services, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, content marketing, email marketing, web design, and more.
The timeline for seeing results can vary depending on the type of campaign and your business objectives. Some results, like increased website traffic, can be seen relatively quickly, while achieving significant improvements in rankings and conversions may take several months.
We measure the success of digital marketing campaigns through various key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates (CTR), return on investment (ROI), and engagement metrics on social media.
Absolutely! We understand that each business is unique, and we tailor our digital marketing strategies to align with your specific goals, target audience, and industry.
Yes, we offer social media marketing services that encompass social media strategy development, content creation, community management, paid advertising, and performance analytics.
Our digital marketing agency stands out due to our team's expertise, experience, data-driven approach, and a strong focus on delivering tangible results. We prioritize client satisfaction and aim to build long-lasting partnerships.
Digital marketing can significantly benefit your business by increasing online visibility, driving targeted traffic to your website, generating leads, improving brand awareness, and ultimately boosting sales and revenue.
Most of our client’s are acquired via references & one-on-one interactions. Although this is contrary to the popular belief that you need to be loud & visible in the market, our years of experience has taught us that no two clients are alike. So instead of ATL, BTL and Digital promotions, we invest our time in Client engagement, Proof-of-concept (PoC) implementations and having add-on, extension of services to existing customers. Formal promotional activities that we utilize are Linkedin content marketing, Meta based Ad spend during hiring and participating in relevant Trade shows/Networking events.
Our “one-size-does-not-fit-all” philosophy has allowed us to gain clients in varied geographies and sectors. We have helped Yoga Instructors build their follower base and also managed end-to-end admission/recruitment campaigns for large size educational institutions. Having a diverse portfolio of clients makes it challenging to define a specific market share. Our sales turn-over is split into billings that we do in the North American market via our liaison partner Shop360 and Sustainable Mindz in the Gulf regions.
Our core strengths are in media creation, lead generation, and building a strong digital presence. This is complemented by our KPO / BPO operations that helps in lead qualification, customer acquisition and retention. Our turn-key service of business & technology consulting has resulted in us providing newer offerings like product design, registration & regulatory liaisoning (UAE), international markets entry (N America & Gulf) and talent acquisition for academics, sales roles.
As most of our clients irrespective of their sector, do not have a formal marketing team, We would like to be considered as an extension to your business. Even the ₹10+ cr clients, have a more traditional and highly sectoral sales cum marketing teams. Our involvement allows them to think & implement changes which are sector agnostic. We have helped Academic Institutions for their end-to-end Brand building & Admission growth. In eCommerce, we have taken brands which have a traditional distributor-retailer approach and taken them online for brand & product recognition. In the manufacturing sector, we have helped small players to formalize their brand & identity. Lastly, we have also been working with various NGOs, Teleshopping clients to acquire business & footfall over the years.
Client-focused, Cost-optimized, Creative-thinking
An agency comes in, gives you a budget, runs your campaigns & leaves. If you engage them for branding, they may deliver an excellent creative job, but may not be concerned with your brand connect or growth. As a business consulting firm, we invest our time in understanding your goals and constraints. Having been employed in the technology sector and spent 10+ years in the US startup ecosystem of the early 2000s, we work very agile and milestone driven. Our 12+ years of self-starter business experience sets us apart from the 3-5-10 year old agencies which have a single-track mindset of “spend budget”. Our client focused attitude triggers us to get in their shoes, understand their perspective, and then design a plan which fits their budget and needs. Agencies define a proposal. That's the difference.
