- The candidate will be focusing on engaging viewers/users on the Internet by driving traffic to our websites and striving for conversions on our eCommerce platforms.
- KNOW MORE
Profile overview
- Conduct research & execute on digital strategies (SEO, SMO, AdWords, Display Network, PR, OTT media/platforms etc).
- Provide insight on results, traffic & conversions based on analytics tools.
- Recommend SEO/Ad opportunities & steer strategy based on analytics data and keyword research
- Make recommendations for content changes to new and existing websites
- Engage in effective link building, Affiliate campaigns
- Execute on opportunities to improve online & offline revenues.
- Drive the web team to continually adapt to changes in algorithms, technology and marketing techniques.
- Analyze and report on all digital efforts.
- Develop action items for the team based on overall marketing direction provided by the clients.
- Create and managing campaigns, coordinates with Team, and generating reports.
Skill sets
- 1. MBA or PG in (Digital/eComm) marketing from a reputed college/university
- 2. Experience in eCommerce and online retail in North America, Europe is a plus
- 3. Any experience in SEO/SMO/online marketing
- 4. Understanding of technical aspects of SEO, including search ranking factors, information architecture content optimization, and link building
- 5. Laser-sharp focus on key metrics and driven to deliver quantifiable results
- 6. Exposure with HTML/CSS
- 7. Proficient with Excel and Internet tools
- 8. Organizational and analytical skills
- 9. Experience with various tools like Web CEO, Analytics, Marketsamurai, Photoshop, Dreamweaver